Sara Beckstead

Director of Events & Marketing

Sara Beckstead architects the integrated marketing and events at Little Saint, bringing the brand’s commitment to conscious dining, climate justice, animal welfare, and supporting emerging makers and musicians to life. With over 13 years of experience spanning commercial real estate development, hospitality, and brand strategy, she brings a thoughtful blend of creativity and business acumen to her work.

Previously, Sara served as Vice President of Brand Development with a San Francisco-based hospitality agency, where she specialized in concept creation, marketing, and media relations. She collaborated with iconic and award-winning restaurants and bars in the San Francisco Bay Area, including Dawn Club and Starlite (both named to Esquire’s Best Bars in America 2024), Boulevard, and Sam’s Grill & Tavern, providing strategic marketing, media planning, and brand development. She also led the creation of a comprehensive tourism strategy for the city of Benicia, California. Earlier in her career, Sara served as Director of Brand Engagement at EDENS, a $6B retail real estate company, where she built high-touch communities by launching and scaling in-person and digital campaigns across 15+ states, attracting over 50 million visitors annually.

When she’s not at Little Saint, you might spot Sara strolling through Healdsburg with her adopted blue-eyed dog, Zuzu.